Blog Post 5

Name it.

What is happening in Washington, DC? Why does their football team have the dullest name in the NFL, the Washington Football Team? With the dullest logo possible to go with it. A football with a big w in the middle. This team is in the NFC East division with teams named the Cowboys, Eagles and Giants. Having only the city name representing the team sounds off.

The Washington Redskins football team finally cut "Redskins" from their name for the 2020 NFL season, which had been on the horizon for years. However, it appears they did not have a new name ready at the time. Is there no money to budget for a marketing agency to help them launch a campaign for a new name or a rebrand? 

I have a couple of suggestions. First, in Canada, the capital is Ottawa. The House of Commons is located in Ottawa, making it the center of political power in Canada. Ottawa is home to many politicians that live and work there. Like Washington DC is to the United States. Ottawa's NHL hockey team's name reflects that, the Ottawa Senators. I think naming them the Washington Senators would follow suit with the MLB team, the Nationals, and the NHL team, the Capitals. I believe the Washington Senators has a nice ring to it, and I highly doubt Ottawa will send a cease and desist letter. For example, the New York Jets and Winnipeg Jets both have the word Jets in their name, and no one cares. 

Second, in case you're not feeling the Senators. Let us look to the NBA teams' initials W.W. standing for the Washington Wizards. Then, take a step in that direction, the Washington Warriors.

Thirdly, The CFL has a team called the Ottawa Redblacks. The MLB has the Cincinnati Reds, keeping with team names that have colour involved, the Boston Red Sox and Chicago White Sox—referencing the colours of the team uniform. I think the Washington Reds or Royal Reds sounds cool. The team colour is currently burgundy. Red also seems to be a popular colour among Washington professional sports teams. Not too far off. Considering it is the American capital, there must be a proper name. The fans need a name they can stand by, and I think they have a good number of options they can go with. Put something.